They were supermodel and campaigning supermom...

...respectively, and then Helena Christensen and Ali Hewson inspired each other to even greater things.

I first became aware of Edun back in 2006, when I was co-producing an eco-fashion show for the United Nations World Environment Day. Then Jenny (a.k.a. our very own EcoMom Shop Girl) met Edun co-founder Ali Hewson at an event in 2008. Since then we have launched our EcoMom Market and are currently unpacking our first Edun shipments! They will be up online in the market tomorrow. The tie in feels ever more important and synergistic... Read more